Starbucks to launch protein-packed chilly foam, lattes Sept. 29

Starbucks plans to faucet into shoppers’ protein obsession by launching protein-packed chilly foam and lattes beginning Sept. 29.

From “gymnasium bros” to customers of GLP-1 medication like Ozempic, many Individuals try to eat extra protein, with the purpose of constructing or sustaining their muscle mass and feeling extra satiated after meals. Roughly a 3rd of U.S. shoppers stated they beloved excessive protein within the second quarter of 2025, up from 24% three years in the past, in line with Datassential, which tracks restaurant menus and shopper preferences.

Clients who add Starbucks’ protein chilly foam to their grande drinks can count on about 19 to 26 grams of protein, whereas the chain’s grande-sized protein latte delivers 27 to 36 grams of protein, the corporate stated.

“As we proceed to get again to Starbucks, we’re targeted on modernizing our menu with revolutionary, related, and hype-worthy merchandise that can resonate with our clients,” Starbucks International Chief Model Officer Tressie Lieberman stated in a press release.

The protein chilly foam will probably be obtainable in a wide range of flavors, together with a brand new banana taste, vanilla, matcha, chocolate, brown sugar, salted caramel and plain. Seasonal flavors, like pumpkin, may even be obtainable.

Since Starbucks launched chilly foam nationwide in 2018, it has turn out to be probably the most fashionable modifications that clients could make to their drinks. One out of each seven Starbucks drinks contains chilly foam, in line with the corporate. The introduction of the frothy topping coincided with the rising recognition of iced espresso and different chilly drinks, which have overtaken Starbucks’ sizzling beverage orders, regardless of the season.

The protein lattes will probably be made with protein-boosted milk, created every day by baristas by mixing 2% milk with unflavored protein powder. Clients will have the ability to customise different drinks with the protein-boosted milk quickly as properly.

The product announcement comes on the heels of Starbucks’ best-ever gross sales week for its U.S. company-operated areas, following the annual return of its pumpkin spice lattes and different autumn drinks. The gross sales document is one other inexperienced shoot for Starbucks’ turnaround underneath CEO Brian Niccol, who has pledged to carry the corporate “again to Starbucks” by bettering the shopper expertise and introducing thrilling menu gadgets.