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Investing

Self-directed investing, the Betterment approach

EditorialBy EditorialNovember 11, 2025No Comments4 Mins Read

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Key takeaways

  • We surveyed our prospects and discovered that 75% of them use self-directed investing elsewhere, however many need it alongside their automated investing—so we constructed it the Betterment approach.
  • With Betterment, you possibly can make investments your approach, shopping for and promoting 1000’s of shares and ETFs with no commissions.
  • Handle your automated portfolios, money accounts, and self-directed trades collectively on one platform for a fuller view of your funds.
  • Not like different investing apps, Betterment’s tax impression preview helps you to see the impression of a sale earlier than you commerce, so there are not any tax surprises.
  • Make investments smarter with these three suggestions: set clear targets, plan for taxes, and hold feelings out of your investing.

Not too long ago, we surveyed our prospects and discovered that 75% of them use some type of self-directed investing.

That was eye-opening. Whereas our automated investing instruments are designed to take the work out of wealth constructing, many individuals nonetheless need the choice to select and handle sure investments on their very own.

So we requested ourselves: how can we convey self-directed investing to life—the Betterment approach?

Our reply: mix our award-winning platform with a customer-first expertise to allow you to purchase and promote 1000’s of shares and ETFs with no commissions.

With Betterment’s self-directed investing, you’ll get extra investing selections, the power to see all your investments in a consolidated place, and tax insights you gained’t discover wherever else.

Investing your approach, multi functional place

Not everybody invests for a similar motive. We all know this as a result of we frequently solicit suggestions from our prospects. Some prospects instructed us they wish to spend money on firms they imagine in. Others discover it intellectually rewarding to comply with markets and make trades. And lots of merely like having extra management over their portfolio.

With Betterment’s self-directed investing, you may get that flexibility whereas conserving all the pieces on one platform. Handle your automated portfolios, money accounts, and self-directed trades aspect by aspect, with know-how designed to present you a transparent view of your monetary life.

Tax insights you gained’t get wherever else

Right here’s the place we’re actually completely different than the standard “inventory buying and selling” platforms. Self-directed buying and selling usually means extra frequent shopping for and promoting, which may convey a hefty and sudden tax invoice on the finish of the 12 months that catches individuals off guard.

Actually, after we requested our prospects about their largest problem with self-directed investing on different apps, the highest reply was “managing tax implications.”

We solved that problem.

At Betterment, you’ll see a tax impression preview earlier than you promote a inventory or ETF.

That preview contains how the sale may have an effect on your taxes, and even potential wash gross sales. A wash sale happens once you promote a safety at a loss after which repurchase the identical or a considerably similar safety inside 30 days earlier than or after the sale, disallowing the tax deduction for that loss.

With our tax impression preview, there are not any surprises or guesswork. Simply clear tax insights that will help you make smarter selections. (See how tax impression preview works.)

Three tricks to get began with self-directed investing

Self-directed investing supplies you with the selection to take a position your approach. However you get to determine what “your approach” means. To assist, listed below are three steps to get began:

  1. Have a transparent aim earlier than you commerce: Don’t simply purchase as a result of one thing seems to be sizzling or is within the information. Ask your self: Am I investing for long-term progress, short-term earnings, diversification, or another motive? Having a transparent function might help you keep away from making impulsive trades.
  2. Take into consideration taxes earlier than you promote: Promoting a inventory or ETF can set off capital positive factors taxes. Brief-term positive factors (for investments held lower than a 12 months) are normally taxed at a better fee than long-term positive factors. Utilizing instruments that preview your tax impression earlier than you commerce—like Betterment’s—might help you keep away from surprises.
  3. Keep away from emotional buying and selling: Markets transfer quick. It’s simple to panic-sell when costs dip or chase a inventory that’s hovering. As an alternative, set guidelines for your self—like solely initiating a commerce at pre-set value targets or sticking to a dollar-cost averaging plan—so feelings don’t dictate your selections. Plus, at Betterment, your trades are queued for execution and never made instantly, however they’re made in a well timed method, limiting your capacity to attempt to “time the market.”



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