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Disney to pay $10 million FTC settlement over kids’s knowledge

EditorialBy EditorialSeptember 4, 2025No Comments2 Mins Read

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A water tower stands at Walt Disney Studios on June 3, 2025 in Burbank, California.

Mario Tama | Getty Photos

The Walt Disney Firm can pay $10 million to settle Federal Commerce Fee allegations that it enabled the illegal assortment of kids’s private knowledge on YouTube.

The FTC claimed the corporate allowed knowledge to be collected from youngsters who seen movies directed at kids on YouTube with out notifying dad and mom or acquiring their consent.

The grievance alleged that Disney violated the Youngsters’s On-line Privateness Safety Rule by not labeling some YouTube movies as being made for youngsters. The company claimed the corporate was capable of accumulate knowledge from viewers of child-directed content material who had been below the age of 13 and use it for focused promoting.

In 2019, after a settlement with the FTC, YouTube started requiring content material creators to listing whether or not uploaded movies had been “made for teenagers” or “not made for teenagers.” The designation ensures that private data shouldn’t be collected from the “made for teenagers” movies and personalised advertisements is not going to be served to viewers. Feedback are additionally disabled on these movies.

The proposed settlement would require Disney to pay a $10 million civil penalty, adjust to the youngsters’s knowledge safety rule and implement a program to assessment whether or not movies posted to YouTube ought to be designated as “made for teenagers.”

“Supporting the well-being and security of children and households is on the coronary heart of what we do,” the corporate stated in a press release obtained by CNBC. “This settlement doesn’t contain Disney owned and operated digital platforms however somewhat is restricted to the distribution of a few of our content material on YouTube’s platform. Disney has an extended custom of embracing the very best requirements of compliance with kids’s privateness legal guidelines, and we stay dedicated to investing within the instruments wanted to proceed being a pacesetter on this area.”

Axios was the primary to report the settlement.

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