 
 
Apple Inc. (market cap $3.55 trillion) has by no means reported holding cryptocurrencies. On Sept. 9, 2025, a crypto influencer on X (previously Twitter) with about 45,000 followers (@Cobb_XRPL) tweeted about “robust rumors” that Apple would announce a big crypto buy – and particularly XRP.
This declare, echoing an unverified $1.5 billion purchase rumor, got here with none official supply. In context, Apple had roughly $55.4 billion money available as of June 2025, so a $1–2 billion crypto buy could be a tiny fraction of its funds.
The sudden XRP information drew instant skepticism. Crypto media rapidly labeled the story “far-fetched,” noting even the unique tweeter “mocked these rumors” later. Thus far, Apple has neither confirmed nor hinted at any cryptocurrency funding.
Notably, Cobb himself later dismissed the rumor, calling it like “ghosts” that vanish. Other than the tweet, no paperwork or information wires have reported any Apple–XRP deal.
Apple’s Crypto App Coverage Historical past
Apple’s previous actions on crypto have been cautious. Till 2023, the App Retailer forbade in-app purchases of any cryptocurrencies.
 
In July 2023, Apple quietly lifted that ban, permitting apps to course of Bitcoin, NFTs, and different crypto funds immediately. A yr later (Could 2025), Apple up to date its App Retailer evaluation pointers after a courtroom ruling, letting apps embrace exterior hyperlinks for NFT and crypto purchases.
Nonetheless, Apple nonetheless prohibits ICOs, token giveaways, mining, and related crypto options in apps. Total, Apple “has proven little to little interest in the cryptocurrency business to this point,” as one evaluation famous. In different phrases, Apple’s concrete crypto strikes thus far have been restricted to easing app restrictions – not shopping for blockchain tokens.
In contrast, many public firms have begun holding crypto – however virtually at all times Bitcoin or Ether, not XRP. Over 180 firms (led by MicroStrategy, Japan’s Metaplanet, and many others.) now deal with Bitcoin as a treasury asset.
Company and sovereign shopping for has eliminated roughly 18% of Bitcoin’s provide from buying and selling, turning it right into a strategic reserve towards forex devaluation.
Within the Ethereum market, company treasuries are additionally rising. For instance, BitMine Immersion (NYSE: BMNR) reported holding 1,523,373 ETH (about $6.6 billion) as of Aug. 17, 2025.
SharpLink Gaming and others usually disclose multi-million ETH purchases. Even Coinbase (NASDAQ: COIN) holds 136,782 ETH ($339 million) as “crypto property held for funding” on its books.
In combination, companies have deployed billions of {dollars} into BTC and ETH reserves, typically staking these tokens for yield. By comparability, the XRP market capitalization ($36 billion right now) is far smaller, and much fewer firms publicly maintain XRP.
Some smaller companies have begun allocating XRP, however on a tiny scale. A current report famous seven public firms asserting XRP treasury plans – e.g. Trident Digital aimed to lift $500 million in XRP and Webus Worldwide set a $300 million cap.
In whole, these XRP commitments approached about $1 billion, primarily for area of interest use circumstances. Even that degree is modest subsequent to main crypto hoards.
Crucially, not one of the firms identified for large crypto treasuries (MicroStrategy, Tesla, and many others.) have disclosed any XRP holdings. Within the company finance world, analysts say Bitcoin or Ethereum are overwhelmingly most popular as “digital asset reserves”.
XRP Neighborhood and Skilled Response
Throughout the crypto group, the Apple–XRP rumor was met with sarcasm. Others warned buyers that unsolicited tips about social media are sometimes scams.
Ripple CEO Brad Garlinghouse has confused, “If it sounds too good to be true, it in all probability is” within the context of crypto fraud.”
Thus far, neither Apple nor Ripple has commented on any Apple-XRP deal. All official communications from Apple concerning crypto have pertained solely to App Retailer insurance policies, not asset purchases.
Factually, Apple has no public historical past of shopping for digital currencies. Its company filings and earnings calls by no means point out crypto. Business analysts observe Apple “isn’t identified for making daring, speculative, and unpredictable strikes,” particularly into unstable property.
If Apple had been to kind a crypto reserve, many consider it will probably select Bitcoin or Ether because of their liquidity and business help.
