The Mattel, Inc. brand is displayed exterior the headquarters of the toy firm recognized for merchandise together with Barbie and Sizzling Wheels in El Segundo, California on June 8, 2023.
Patrick T. Fallon | AFP | Getty Photos
Barbie-maker Mattel posted third-quarter outcomes after the market shut on Tuesday that missed analysts’ expectations as ongoing international tariffs proceed to hamper the toy producer’s gross sales in North America.
Shares of the corporate fell 4% in after hours buying and selling.
Here is what Mattel reported for its third quarter in contrast with what Wall Road was anticipating, primarily based on a survey of analysts by LSEG:
- Earnings per share: 89 cents adjusted vs. $1.07 anticipated
- Income: $1.74 billion vs. $1.83 billion anticipated
For the quarter ended September 30, the corporate reported internet revenue of $278 million, or 88 cents per share, down from $372 million, or $1.09 per share, a yr earlier. Adjusting for one-time objects, together with prices related to restructuring and sure product recollects, per-share revenue was 89 cents.
Web gross sales fell 6% to $1.74 billion, coming in in need of Wall Road’s expectations.
That is the primary time in three quarters that the toy big has missed on each earnings and income expectations.
In Might, Mattel pulled its annual monetary targets and mentioned it will improve costs for some merchandise within the U.S. to counter increased enter prices as a result of Trump administration’s tariffs on key buying and selling companions.
On Tuesday the corporate issued full-year steerage that requires internet gross sales to extend between 1% and three% and for earnings per share to come back in between $1.54 and $1.66.
“Whereas our U.S. enterprise was challenged within the third quarter by industry-wide shifts in retailer ordering patterns, the basics of our enterprise are robust,” Mattel CEO Ynon Kreiz mentioned in a launch. “For the reason that starting of the fourth quarter, orders from retailers within the US have accelerated considerably.”
Tariffs have put stress on toy producers industry-wide. Roughly half of Mattel’s international toy gross sales come from the U.S., and by the top of the yr, lower than 40% of Mattel’s product will probably be sourced from China, Kreiz famous on CNBC in Might.
Throughout the third quarter, gross sales in North America fell 12%, with the biggest yr over yr declines within the firm’s toddler, toddler and preschool class. Worldwide gross sales in the meantime climbed 3%.
General, gross sales for 2 of Mattel’s largest toy manufacturers noticed declining gross sales: International Barbie gross sales fell 17% from the identical quarter a yr earlier, and Fisher-Value gross sales dropped 19%. The corporate’s international Sizzling Wheels gross sales ticked up 8%.
Shifting ahead, Mattel has centered on increasing its leisure choices and using new know-how. On Tuesday, Mattel and Hasbro partnered with Netflix to capitalize on the success of the film “KPop Demon Hunters” to supply dolls and different shopper merchandise tied to the movie.
Mattel is producing dolls, motion figures, equipment and playsets and at the moment is taking pre-orders for a three-pack of dolls that includes Rumi, Mira and Zoey, the members of the fictional KPop trio HUNTR/X. Merchandise and toys from each corporations will probably be obtainable at retail in spring 2026.
Correction: Mattel reported internet revenue of $278 million. A earlier model of this text misstated the determine.
