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Mike Sommers, API President and CEO
The American Petroleum Institute has launched a brand new nationwide marketing campaign spotlighting the experience and professionalism of the U.S. oil and gasoline workforce, aligning the hassle with renewed public curiosity pushed by the return of the Paramount+ hit sequence Landman. API says the marketing campaign displays a broader cultural shift towards “vitality realism” — the popularity that dependable, reasonably priced oil and pure gasoline stay important to the nation’s financial system and vitality safety.
“Landman displays a broader shift towards vitality realism: a transparent recognition that America’s future will depend on reasonably priced, dependable vitality,” mentioned API President and CEO Mike Sommers. He famous that the marketing campaign showcases actual landmen and area professionals whose work underpins the nation’s vitality provide. “We’re proud to share the actual tales of laborious work, ingenuity, and world-class security requirements that outline our trade.”
The marketing campaign launches amid new public opinion analysis exhibiting bipartisan assist for expanded U.S. oil and gasoline manufacturing and mounting opposition to bans or mandates that would have an effect on reliability and affordability. API says the initiative underscores the important function performed by landmen and different vitality employees in securing leases, advancing accountable growth, and guaranteeing protected, compliant operations throughout the upstream sector.
API emphasised that behind each barrel of oil and cubic foot of pure gasoline are expert professionals guided by rigorous API requirements designed to guard employees, communities, and the setting. The hassle goals to bolster trade credibility, spotlight ongoing innovation, and elevate workforce narratives because the U.S. navigates long-term vitality demand development.
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