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ZunZeno – How The US Govt Used Social Media To Spur Social Unrest In Cuba

EditorialBy EditorialOctober 9, 2025No Comments5 Mins Read

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ZunZuneo

Tales are circulating that Barack Obama funneled cash by way of the Cayman Islands to NGOs. Whereas that can’t be completely verified, the portion of the story concerning the Obama Administration establishing a Twitter clone for Cuba known as Zunzuneo is correct.

The US authorities below Obama sought methods to subliminally goal the folks of Cuba whereas bypassing the strict communist authorities restrictions on social media. USAID paid authorities contractors to create “Cuban Twitter,” which first launched in 2009. Initially, ZunZeneo (translation: “hummingbird”) used the platform to debate impartial matters reminiscent of sports activities, climate, and leisure. As soon as the platform expanded to a whole bunch of hundreds of Cubans, the US authorities started inserting political messages geared toward inciting civil unrest.

The Related Press even ran an article in regards to the incident in April 2014, “US secretly constructed ‘Cuban Twitter’ to stir unrest.” A leaked memo from Cell Accord Inc., the corporate accountable for creating the platform, emphasised the significance of hiding the US authorities’s involvement. “That is completely essential for the long-term success of the service and to make sure the success of the Mission,” the memo mentioned.

textingphones

Sluggish progress was important for the covert operation. The social platform utilized cellphone textual content messaging to bypass Cuba’s web restrictions. “Non-controversial content material” on scorching matter was used to construct a mass subscriber base. Practically half 1,000,000 folks have been subscribed to the platform earlier than the content material modified with the purpose of organizing “good mobs” to “renegotiate the steadiness of energy between the state and society,” as one USAID memo revealed.

USAID didn’t try to hide its involvement, noting in a public assertion that the company was “pleased with its work in Cuba to offer primary humanitarian help, promote human rights and basic freedoms, and to assist data circulate extra freely to the Cuban folks,” whom it mentioned “have lived below an authoritarian regime” for 50 years.

USAID claimed it was working legally, however covert mission to affect international politics have to be accepted by the president. Former President Obama was conscious of this system however couldn’t overtly talk about his involvement. Cubans have been persuaded to insurgent with recognized authorized repercussions, wholly unaware that the messaging was coming from a international authorities. “Mock advert banners will give it the looks of a business enterprise,” one proposal recommended.

“The Cuban authorities, like different regimes dedicated to data management, at the moment lacks the capability to successfully monitor and management such a service,” Bernheim wrote in a proposal for USAID marked “Delicate Info.”

USAID Logo

Appearing Secretary of State Hillary Clinton knew of the mission. By 2011, she started overtly discussing the significance of infiltrating international governments by way of the web to result in “revolutionary change.” Others within the Biden Administration have been left at the hours of darkness. “We have been instructed we couldn’t even be instructed in broad phrases what was occurring as a result of ‘folks will die,’” mentioned Fulton Armstrong, who labored for each the Clinton White Home and later the Senate International Relations Committee. The ZunZuneo administration crew was additionally unaware of US involvement.

USAID NGOs employed Cuban artists to draft messages to attraction to the folks. The “Peace with out Borders” live performance in 2009 was the biggest gathering for the reason that go to of late Pope John Paul II. The US authorities used the event to assemble intel by way of ZunZeno. Unassuming polls have been despatched out to the folks, with some messaging containing refined political parts. One message requested respondents in the event that they believed anti-government artists ought to be a part of the live performance. The US authorities gathered the mobile phone numbers of the individuals who appeared receptive to make use of in future focused assaults. That is fully unlawful and a violation of knowledge legal guidelines.

“Whether it is found that the platform is, or ever was, backed by the USA authorities, not solely can we danger the channel being shut down by Cubacel, however we danger the credibility of the platform as a supply of dependable data, training, and empowerment within the eyes of the Cuban folks,” Cell Accord famous in a memo. Shell corporations have been created all through numerous nations, together with the Cayman Islands the place the corporate banked with N.T. Butterfield & Son Ltd.

“Within the implementation has the federal government taken steps to be discreet in non-permissive environments? In fact. That’s the way you defend the practitioners and the general public.” USAID spokesman Matt Herrick famous. “In hostile environments, we regularly take steps to guard the companions we’re working with on the bottom. This isn’t distinctive to Cuba.”

Influencing international politics is definitely not distinctive to Cuba. A USAID contractor by the title of Alan Gross was despatched to Cuba to offer web entry to the folks. This system was launched shortly after he was arrested, as his preliminary purpose to compromise Cuba’s web failed. USAID is solely used to affect international politics below the guise of offering support that the American folks present by way of taxation.

The platform vanished from the web in 2012 when Obama was working for his second time period. Social media is a favourite device of presidency to affect the plenty. The amount of cash allotted to Cuban Twitter is unknown since USAID operated extraordinarily discreetly, funneling cash to infinite NGOs to hide its motives.

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